Soft Launch, Hard Feelings
Danny Knox Danny Knox

Soft Launch, Hard Feelings

It’s happening. The site is live. The book will be up for preorder soon. The merch is real. And I am—as always—barely holding it together.

The last few weeks have been a blur of anxiety, spreadsheets, and main character delusion. I kept refreshing pages that weren’t public yet, editing descriptions that no one could see, convinced that if I tweaked one more sentence, maybe the universe would finally let me rest. It didn’t. But somewhere between the panic and the perfectionism, I realized something: I’m building something that’s mine.

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